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Leo Pfeifer Named Runner-Up in CTIA Wireless Foundation’s 2017 Drive Smart Digital Short Contest

by CTIA Wireless Foundation | Apr 19, 2017


Seattle Native Leo Pfeifer Named Runner-Up in CTIA Wireless Foundation’s Third Annual National Drive Smart Digital Short Contest
19-year-old Point Park University student will receive a $5,000 scholarship; April is Distracted Driving Awareness Month

WASHINGTON – Today, CTIA Wireless Foundation™ announced Leo Pfeifer of Seattle as the runner-up of its third annual “Drive Smart: No Distractions, No Excuses” teen digital short contest, which included a $5,000 scholarship for the Point Park University student.

Through a partnership with By Kids For Kids, CTIA Wireless Foundation created the Drive Smart campaign to inspire teens to create compelling digital shorts to discourage their peers (and adults) from distracted driving. Pfeifer’s digital short was chosen from hundreds of digital short submissions from students across the country.

“I had a message that I really wanted to share to my peers about distracted driving, and I thought that this was the perfect platform to do so,” Pfeifer said. “I learned a lot from doing this program, mostly in the pre-production stage by doing the research and realizing how huge the issue of distracted driving is among my generation. Doing this contest has really made me more aware of how dangerous and deadly distracted driving can be.”

“I’m proud of the Foundation’s Drive Smart program and the work it does to engage teenagers and provide a platform for young people to promote safe driving habits and showcase the consequences of distracted driving to their peers. Promoting driver safety is a goal that the Foundation, CTIA and the wireless industry share,” said Meredith Attwell Baker,President of CTIA Wireless Foundation and President and CEO of CTIA.

Grand-prize winner Zachary Cooper of Yorba Linda, Calif. was recognized with a $10,000 scholarship. Audrey Moore (Somerset, Kent.) was also named runner up and awarded a $5,000 scholarship. Three semifinalists each won $1,000 scholarships: Minh-Khoi Le (Huntington Beach, Calif), Brianna Seaberg (North Palm Beach, Fla.) and Robert Skrob (Tallahassee, Fla.). The teacher/mentor of the grand-prize winner won $1,000, each of runner-up won $500, and each of a semifinalist won $250.

Five judges who are senior executives from the wireless, automotive and advertising industries chose the grand-prize winner, runner-ups and semifinalists. They evaluated entries based on creativity, communicative effectiveness and potential impact on teens.

To learn more about the Drive Smart: No Distractions, No Excuses campaign and watch the digital shorts, visit drivesmartnow.com.

For all winning videos, visit the CTIA Wireless Foundation YouTube channel.

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About CTIA Wireless Foundation
CTIA Wireless Foundation (www.wirelessfoundation.org) is a 501(c)(3) nonprofit dedicated to developing and supporting initiatives that use wireless technology to help American communities. Its innovative programs benefit consumers in areas including education, health, safety and the environment. The Foundation was formed by CTIA® member companies in 1991. Follow CTIA Wireless Foundation on Facebook and Twitter.

About By Kids For Kids
By Kids for Kids® (BKFK®) is an educational company providing free programs and resources to schools and families through corporate and foundation partnerships. BKFK provides a unique platform for kids and teens to develop and showcase their ideas, inventions, and entrepreneurship. The company provides free resources, including curricula and challenges that promote social change, product innovation, and entrepreneurial endeavors. Learn more: www.bkfk.com.

About Drive Smart: No Distractions, No Excuses
To reinforce the dangers of distracted driving by teens, CTIA Wireless Foundation has partnered with By Kids For Kids to create the Drive Smart: No Distractions, No Excuses program. The initiative challenges young people to create a Drive Smart Digital Short designed to discourage teens from distracted driving and using mobile devices behind the wheel. Follow the conversation online at #DriveSmartNow and www.drivesmartnow.com.

Press Contacts:
CTIA Wireless Foundation: Jilane Rodgers Petrie, [email protected], 202-736-3245
BKFK: Laura Ploss, [email protected], 203-321-2146