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Robert Skrob Named Semifinalist in CTIA Wireless Foundation’s 2017 Drive Smart Digital Short Contest

by CTIA Wireless Foundation | Apr 19, 2017


Robert Skrob of Tallahassee Named Semifinalist in CTIA Wireless Foundation’s 
Third Annual National Drive Smart Digital Short Contest
Leon High School student will receive a $1,000 scholarship; April is Distracted Driving Awareness Month

WASHINGTON – Today, CTIA Wireless Foundation™ announced Robert Skrob of Tallahassee, Fla. as a semifinalist in its third annual “Drive Smart: No Distractions, No Excuses” teen digital short contest, which included a $1,000 scholarship.

Through a partnership with By Kids For Kids, CTIA Wireless Foundation created the Drive Smart campaign to inspire teens to create compelling digital shorts to discourage their peers (and adults) from distracted driving. Skrob’s digital short was chosen from hundreds of digital short submissions from students across the country.

“This contest is important because it encourages students to promote safe driving habits, which in turn saves lives,” Skrob said. “I learned that even though texting and driving may not seem like a big deal, the consequences can be fatal to yourself, your friends and your family. Now, every time I drive I stay away from my phone to make sure I’m not distracted.”

“I’m proud of the Foundation’s Drive Smart program and the work it does to engage teenagers and provide a platform for young people to promote safe driving habits and showcase the consequences of distracted driving to their peers. Promoting driver safety is a goal that the Foundation, CTIA and the wireless industry share,” said Meredith Attwell Baker,President of CTIA Wireless Foundation and President and CEO of CTIA.

Grand-prize winner Zachary Cooper of Yorba Linda, Calif. was recognized with a $10,000 scholarship. Runners-up Audrey Moore (Somerset, Kent.) and Leo Pfeifer (Seattle) were each awarded a $5,000 scholarship. Two fellow semifinalists also won $1,000 scholarships: Brianna Seaberg (North Palm Beach, Fla.) and Minh-Khoi Le (Huntington Beach, Calif.). The teacher/mentor of the grand-prize winner won $1,000, each of runner-up won $500, and each of a semifinalist won $250.

Five judges who are senior executives from the wireless, automotive and advertising industries chose the grand-prize winner, runner-ups and semifinalists. They evaluated entries based on creativity, communicative effectiveness and potential impact on teens.

To learn more about the Drive Smart: No Distractions, No Excuses campaign and watch the digital shorts, visit drivesmartnow.com.

For all winning videos, visit the CTIA Wireless Foundation YouTube channel.

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About CTIA Wireless Foundation
CTIA Wireless Foundation (www.wirelessfoundation.org) is a 501(c)(3) nonprofit dedicated to developing and supporting initiatives that use wireless technology to help American communities. Its innovative programs benefit consumers in areas including education, health, safety and the environment. The Foundation was formed by CTIA® member companies in 1991. Follow CTIA Wireless Foundation on Facebook and Twitter.

About By Kids For Kids
By Kids for Kids® (BKFK®) is an educational company providing free programs and resources to schools and families through corporate and foundation partnerships. BKFK provides a unique platform for kids and teens to develop and showcase their ideas, inventions, and entrepreneurship. The company provides free resources, including curricula and challenges that promote social change, product innovation, and entrepreneurial endeavors. Learn more: www.bkfk.com.

About Drive Smart: No Distractions, No Excuses
To reinforce the dangers of distracted driving by teens, CTIA Wireless Foundation has partnered with By Kids For Kids to create the Drive Smart: No Distractions, No Excuses program. The initiative challenges young people to create a Drive Smart Digital Short designed to discourage teens from distracted driving and using mobile devices behind the wheel. Follow the conversation online at #DriveSmartNow and www.drivesmartnow.com.

Press Contacts:
CTIA Wireless Foundation: Jilane Rodgers Petrie, [email protected], 202-736-3245
BKFK: Laura Ploss, [email protected], 203-321-2146